Friday Pickleball
Pro-grade construction at accessible prices, with bold, personality-forward colorways.
United States · Founded 2023
- Country
- United States
- Founded
- 2023
- Leadership
- Matt and Andre (paddle side); Jake, Scott and Isaac (The Friday Guys)
The story
Friday has one of the best origin stories in the category: two separate groups of friends independently started pickleball projects called "Friday" at roughly the same time, neither knowing the other existed. The paddle group cold-called the content group half expecting to have to change their name; instead they merged.
The brand's positioning is pro-grade construction at accessible prices, with loud, personality-forward colorways in a market of black paddles.
Shape decoder
| Model / shape | Category | Dimensions | Notes |
|---|---|---|---|
| Elongated | Elongated | - | - |
| Widebody | Widebody | - | - |
The Original uses a curved-top profile similar in concept to the JOOLA Hyperion, which helps it cut through the air despite a higher static weight. Fever 101 is elongated only; Fever 102 comes in both elongated and widebody.
Surface technologies
- Triple-Layer T700 Raw Carbon Fiber · Across the Fever line.
- Stealth Fever face · Raw carbon across the entire face with no graphic on the lower third.
Core technologies
- Polypropylene honeycomb · 8mm cells (Fever 101, more pop) vs 10mm cells (Fever 102, more forgiving), with perimeter foam.
- ElasTECH Internal Perimeter Weighting System · Patent-pending rubber layer between the perimeter foam and the core, which is what separates the 102 from the 101.
Series and models
Original (16mm), Lightweight (14mm), Fever 101, Fever 102, Stealth Fever, Aura.
Worth knowing
Deliberately simplified product ladder as an anti-jargon strategy. Partnership with Pickleball for Parkinson's; one founder has a personal connection to the cause. Ships to the continental US, Alaska, Hawaii, Puerto Rico, and Canada.