JOOLA
A 70-year table-tennis institution that became a pickleball powerhouse almost overnight.
Germany (origin), United States (HQ) · Founded 1952
- HQ
- 915 Meeting Street, Pike & Rose, North Bethesda, Maryland
- Country
- Germany (origin), United States (HQ)
- Founded
- 1952, in Germany; pickleball line launched 2022
- Leadership
- Owner & CEO Richard Lee (acquired JOOLA in 2019)
The story
JOOLA is a 70-year-old table tennis institution, official equipment of the 1996, 2000 and 2004 Olympic Games, that entered pickleball in 2022 and became a dominant force almost immediately.
The partnership with Ben Johns started organically when JOOLA staff spotted Ben and his brother Collin at a local court. JOOLA now distributes to over 200 countries and sponsors the PPA Tour.
Shape decoder
| Model / shape | Category | Dimensions | Notes |
|---|---|---|---|
| Hyperion | Elongated | - | Aero-curve shape developed with Ben Johns |
| Perseus | Elongated | - | Ben Johns' signature offensive shape |
| Scorpeus | Widebody | - | - |
| Magnus | Elongated | - | Shorter handle; introduced for Tyson McGuffin |
| Kosmos | Mixed | - | Newer shape in the Pro V series |
| Agassi | Elongated | 16.5" x 7.5" | Racket-style, from Andre Agassi and Steffi Graf |
Surface technologies
- Charged Carbon Surface · An additive bonding treatment that stiffens the face for crisper feel and greater energy return.
- Carbon Friction Surface (CFS) · Spin-oriented surface.
- Carbon Abrasion Surface (CAS) · On earlier models.
Core technologies
- Propulsion Core · Patent-pending; the headline Gen 3 innovation.
- TechFlex Power · Key innovation of the Pro IV series.
- KineticFrame · Key innovation of the Pro V series.
- Hyperfoam Edge Wall · Gen 1.
Series and models
Series ladder: Gen 1, C2, 3S, Pro IV, Pro V.
Worth knowing
Paddles are NFC chip-enabled; tapping a phone to the handle authenticates the paddle through JOOLA Connect. Roster includes Anna Bright (Scorpeus) and Tyson McGuffin (Magnus). UPA-A certified across the current line.